ANCELL DEANS ...

Jim Donegan

Jim Donegan, Interim Dean
doneganj@wcsu.edu

Graduate studies
Ancell SchoolAlumni Mentor Program

Lauren Bergren

Company Description

Affinion Group is a global leader in the designing, marketing and servicing of comprehensive customer engagement and loyalty solutions. They provide programs in subscription-based lifestyle services and personal protection, points program management, insurance and other areas that help generate increased customer loyalty.

GMR opened the nation's first "event marketing agency" in 1979 and  has grown into a global, integrated, award-winning engagement marketing agency. They employ 600+ full-time marketing professionals and are active in 70 countries.

Job Description

In her part-time job as a Brand Manager with GMR, Ms. Bergren is working with Altria Group Brands to build brand awareness, working with a team to create a fun and interesting experience for customers as well as using a DCD or Data Collection Device for reporting and market analysis.

In her most recent full-time job after graduating from WCSU, she is an Affiliate Marketing Coordinator with Affinion Group, located at their headquarters in Stamford, Connecticut.

Employment History

During her senior year at WCSU, Ms. Bergren held two internships; one int he fall semester at the National Organization for Rare Disorders where she worked as a Marketing and Communications intern, and in her spring semester, at Fosina Marketing Group as a Creative Media Intern. Both internships provided her with more marketing knowledge and exposure to a corporate environment.

During her undergrad years at WCSU, Ms. Bergren was very involved, serving as Executive Vice President and Acting President of the American Marketing Club and Social Events Chair in the National Society of Leadership and Success. Through these volunteer positions, she gained experience with recruiting, budgets and leadership, as well as communication skills, increasing her own marketability. She led the Marketing Club to a Top 25 Chapter award at the International Collegiate Competition in New Orleans, LA in March of 2013 and credits her success to her experiences with the WCSU Marketing Club and its two advisors.

B.B.A. Marketing, Ancell School of Business, WCSU

Knowledgeable about consulting, e-business, education, entertainment, entrepreneurship, healthcare, hospitality, human resources, information technology, international business, management, marketing, retail management and sales.

 

 

Lauren Bergren

Marketing

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